PixelAnalyst, optimize your Search Engine Marketing campaigns.
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Track the return on ad spent, cost per acquisition, and conversion success of your PPC search engines, keywords, by generating several Conversion Reports, such as Conversion Ratio by Referring Domains, by Search Engines, by Search Phrases, by Countries, by Entry Pages to answer the following questions:
- Effectiveness of my marketing campaigns?
- Which pages are my visitors viewing most?
- Where do my paying visitors come from?
- Which visitors subscribe for a service?
- How effective are search engines?
- Which search phrases drive quality visitors to my web site?
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Example (Conversion rate by Search Phrases)

Example: Identify most and least effective search phrases. Other
reports tell you the conversion rates of different marketing
campaigns. |
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Analyze sources of customer acquisition
See where your quality customers come from, where they entered your site or what search engines and search phrases they used |
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Analyze conversion success of search engines, search phrases, referrers
See which search phrases, search engines, referrers or landing pages generate the best conversion rate |
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Analyze campaign effectiveness
By defining unique entry pages or parameters for your marketing campaigns you can easily analyze the effectiveness of various marketing campaigns. |
Benefits: |
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Save money by optimizing your marketing efforts |
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Increase customer acquisition and sales |
Browser-based interface: |
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Ease of use and access to online traffic reports
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Feature Highlights:
Real-time reports and analysis
Specialized search marketing reports
Drill-down campaign conversion tracking
Reduce exit and bounce rates
Isolate shopping cart problems
Track Sales, Leads, Subscriptions
Track downloads, pdf files and more
Segment Geographics
Auto Email Data & Reports
Control / Share Multi User Access
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Note: Conversion rate tracking is fairly easy to implement. The only thing you have to do is to add one line of HTML code to the 'Thank you' page at the end of the checkout process or at the end of a signup process etc.
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